Optimising Page Content for Google

Internet search Engine Optimisation – Optimising Page Content

The content of a web page is essential in determining the position. They usually try to find these variables when analysing a web site for the key words that are most crucial. That is crucial for search engine optimisation.


Google gives significance to the words used on the headings on a website. This can be employed by the programming language used to create web pages (HTML) to make heading in the text get noticed. Great usage of headings will help with search engine optimisation.

Key Word visibility

Search results give more weight to keywords found as opposed to others at the start of a section of text. When there exists a paragraph of text also have an HTML heading for each section and it really is better to break this up into smaller sections. Every time the search engine sees a heading, it will start the prominence standards again.

Key Word closeness

Search engines like google also attach some significance to keywords are to each other.

Keyword density

Exactly how many times a key word or phrase occurs Website Marketing St Albans on the page when compared with the entire quantity of words is defined as the keyword density. Google considers this when rating a page for a specific key word.

It is worth it to reduce on the number of redundant words to increase the density of the chosen key words that individuals are optimising for as this helps with search engine optimisation when writing copy to get a webpage.


Search engines are only able to read text and are not able to analyse images on a web page. To enable search engines to “read” what an image is about it takes to have a description attached. This is called “Picture alt tag” in internet programming jargon and refers to the alternative text for the picture.


There are portions of text that may be clicked to be able to bound to other web pages. Google analyses the text make use of the information to rank the site and used here.

Outline: Page content

Headings, keyword prominence, proximity, density, hyperlink text and also the significance of using “alt tags” for images to input a text description: All of those are essential for search engine optimisation and have a part to play in getting to the very best of the search results for the key words which are important to us.